Finding more high-quality sites in search

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.

So, we’re very excited about this new ranking improvement because we believe it’s a big step in the right direction of helping people find ever higher quality in our results. We’ve been tackling these issues for more than a year, and working on this specific change for the past few months. And we’re working on many more updates that we believe will substantially improve the quality of the pages in our results.

To start with, we’re launching this change in the U.S. only; we plan to roll it out elsewhere over time. We’ll keep you posted as we roll this and other changes out, and as always please keep giving us feedback about the quality of our results because it really helps us to improve Google Search.

Posted by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer

Join us on the bridge for International Women’s Day 2011

(Cross-posted on the LatLong Blog)

I lead a global team at Google and travel extensively. When I speak about my work, the questions I get are often about the efforts we make to bring more women into engineering and how I maintain my work/life balance with two young children. These are very important questions, but I’m acutely aware that they reflect a certain amount of privilege when it comes to issues of women’s equality. Despite the incredible advances women have made in the last century, many around the world are still struggling to provide for their families and keep them safe amidst violence and instability.

For the past several years I’ve been part of a sponsorship program administered by Women for Women International, an organization dedicated to helping women survivors of war rebuild their lives. Every time I receive a letter from a woman I sponsor, each of whom is determined to improve her life despite the terrible odds she faces, I’m reminded of why it’s so important that we all—women and men alike—recognize the challenges women continue to face around the world.

That’s why I’m so excited to celebrate the centenary of International Women’s Day on March 8, 2011. This year Google is collaborating with Women for Women International on their “Join me on the Bridge” campaign. Originally conceived of by women from Rwanda and Congo as a sign of solidarity between women in two conflict-ridden countries, last year’s campaign brought together thousands of women and men at more than 100 bridge events on four continents.



This year we’re making it simple for you, your friends, your classmates and your colleagues to participate in bridge events on International Women’s Day by offering new online resources.

To attend a bridge event, check our map to see all the events that have already been planned. Or you can use our event toolkit to plan your own event on the bridge of your choice. You’ll see that there are two kinds of events—physical and online; if you’re not able to attend a bridge event in person on March 8, you can lend your support online by virtually attending an event via Street View in Google Maps.

Finally, on our International Women’s Day 2011 site, you can to donate to Women for Women International and more than 40 other incredible organizations working in the fields of women’s economic security, education, empowerment, equality, health and safety.

See you on the bridge on March 8!

Update 4:33PM: Added YouTube video.

Posted by Claire Hughes Johnson, VP, Global Online Sales and Chair, Google Women’s Professional Community

Slice and dice your recipe search results

As a second-generation Indian who has grown up in the United States, I’ve developed a taste for great home-cooked Indian food, but not a knack for how to make it. Somehow my cooking efforts result in foods that taste over-spiced yet bland at the same time. My parents follow the art of cooking by intuition, where the right amount of each spice is measured out by gut feel, but that’s never worked very well for me. As a math geek and computer engineer, I prefer to work with concrete numbers and instructions, including when cooking, so today I’m very happy about a new feature that helps me find recipes online: Recipe View.

Recipe View lets you narrow your search results to show only recipes, and helps you choose the right recipe amongst the search results by showing clearly marked ratings, ingredients and pictures. To get to Recipe View, click on the “Recipes” link in the left-hand panel when searching for a recipe. You can search for specific recipes like [chocolate chip cookies], or more open-ended topics—like [strawberry] to find recipes that feature strawberries, or even a holiday or event, like [cinco de mayo]. In fact, you can try searching for all kinds of things and still find interesting results: a favorite chef like [ina garten], something very specific like [spicy vegetarian curry with coconut and tofu] or even something obscure like [strange salad].

In the past, you only had one way to specify your recipe searches—with the text you type into the Google search box. Now you can also filter search results based on your ideal ingredients, cooking time and calorie count using the recipe tools on the left hand side of the page. For example, I can now find vegetable biryani recipes (an Indian rice dish) that include cauliflower and take less than an hour to make:

We like to “eat our own dogfood” at Google—meaning we like to test our own products and features ourselves before releasing them for public consumption. With Recipe View, we’ve taken this more literally than usual. Here’s Google Chef Scott Giambastiani to demonstrate how he uses Recipe View to find great recipes for Googlers:



Recipe View is based on data from rich snippets markup, which we first introduced at Searchology in 2009. If you’re a recipe publisher, you can add markup to your webpages so that your content can appear with this improved presentation in regular Google results as well as in Recipe View. Recipe View is part of our ongoing efforts to enrich the search experience using structured data, and this release is an exciting technical milestone for our team since it’s first time we’ve built a brand new set of search tools based off of rich snippets data.

Recipe View is rolling out now in the U.S. and Japan, and we’ll be adding more countries in the future. We look forward to making further improvements and building more views so you can “slice and dice” your results for other types of searches as well. Bon appetit!

Posted by Kavi Goel, Product Manager

New ways to experience better collaboration with Google Apps

The Google Apps collaboration tools have steadily and swiftly improved over the last couple years, and many companies have found that Google Docs and Google Sites are faster, simpler and more powerful than traditional software for the majority of common tasks, especially tasks where people need to work efficiently together. Today, we’re launching two new initiatives to help more people experience the productivity benefits of web-powered collaboration.

First, Google Cloud Connect for Microsoft Office is now available worldwide. This plugin for Microsoft Office is available to anyone with a Google Account, and brings multi-person collaboration to the Microsoft Word, Excel and PowerPoint applications that you may still need from time to time. The plugin syncs your work through Google’s cloud, so everyone can contribute to the same version of a file at the same time. Learning the benefits of web-powered collaboration will help more people make a faster transition to 100% web collaboration tools.



We’re also introducing the 90-Day Appsperience program, a way for companies that currently use cumbersome legacy systems to see how web-powered tools help their teams work together more effectively. A nominal fee covers 90-day access to Google Docs, Google Sites, Google Cloud Connect and more, as well as assistance from Google experts to help coworkers quickly become more productive together. And companies trying Google Apps can use the new collaboration dashboard in the Google Apps control panel to assess the value of our tools. The dashboard provides data on how people are using Apps to collaborate more efficiently without the hassles of document versions, check-in/check-out or attachments.

If you’re curious how your company could become more agile, efficient and innovative with better tools for teams to work together, read more about these updates on the Google Enterprise Blog.

Posted by Shan Sinha, Google Apps Product Manager