In 2008 the public was so thirsty to catch a new phrase that the last bit of dialogue, delivered post-violent climax, in There Will Be Blood caught on for a while: "It's your milkshake. I drink it up!" But after a few months it faded into obscurity. You see, there are many great quotes in movie history, but catchphrases are those rare and precious one-liners that have such staying power they become a part of the vernacular.
"Here's looking at you, kid."(Casablanca, 1942)
It's the most heartbreaking moment of the greatest film of all time, when Rick says goodbye to the love of his life. It's a big romantic gesture from a simple guy and a deliciously corny thing to say to someone you like.
"Mrs. Robinson, you're trying to seduce me aren't you?" (The Graduate, 1967)
There are few cinematic images more unforgettable than this scene of seduction: Anne Bancroft's leg propped up as she's unrolling her stocking in the foreground, as a youthful Dustin Hoffman approaches from the doorway. This line is just as memorable, and referenced endlessly.
"You talking to me?"(Taxi Driver, 1976)
Robert De Niro's sociopathic cab driver fantasized about exacting his revenge on the urban jungle in the mirror while pointing to himself. We've all done it. Admit it. You've stood in front of the mirror and reenacted this scene after someone cut you off in traffic on the way home.
"May the Force be with you." (Star Wars, 1977)
Probably the greatest movie catchphrase of all time, this one never gets old. It's a metaphor for good triumphing over evil and was a meaningful way for Han Solo to say goodbye to Luke. This line is a great way to finish a pep talk or offer encouragement. Obama, may the Force be with you as you try to fix this economy.
"La-di-da, la-di-da ..." (Annie Hall, 1977)
It's not clear whether Diane Keaton made up this phrase, but it encapsulated her whimsical, free-spirited Oscar-winning portrayal in Woody Allen's romantic comedy masterpiece. This replaces "Oh well," and feels 10 times more liberating to say.
"Thank you sir! May I have another?" (Animal House, 1978)
This movie is chock-full of hilarity, but when Chip (Kevin Bacon) says this after getting pummeled by a paddle as part of an Omega hazing ritual, the laughs hit a new level. And it endures: Arianna Huffington used it in a headline this week.
"Say hello to my little friend!" (Scarface, 1983)
By "friend," Tony Montana means his massive machine gun, and it's about to spray bullets all over a band of gangsters that have invaded his mansion. His English may not have been the best, but Montana meant business with what few words he knew.
If you build it they will come." (Field of Dreams, 1989)
While not a savvy business plan, many a website developer and budding restauranteur hath quoted this line in the past 20 years. It's the ultimate message of hope from a hopelessly romantic American movie in love with baseball, farming, and yes, dreams.
It's not a tuma!" (Kindergarten Cop, 1990)
Arnold Schwarzenegger movies deserve their own list of worthy catchphrases, not for clever dialogue but for the Governator's hilariously Neanderthal pronunciations. This line from his best comedic effort is historic for being every hypochondriac's favorite set of words.
"You can't handle the truth!" (A Few Good Men, 1992)
Corporal Nathan Jessup (Jack Nicholson) let the non-military citizen body have it when he righteously testified as to why he wouldn't admit he ordered the Code Red. All of America started saying it soon too, whenever they didn't want to admit to something.
"Zed's dead, baby" (Pulp Fiction, 1994)
We could have picked that other great Bruce Willis quote from the '80s -- "Yipeekayay, motherf**cker!" -- but this one gets extra points for signaling a comeback. Willis had a rebirth of cool as Butch in Tarantino's neo-noir masterpiece, especially at this moment when he arrived on Zed's chopper to whisk the French potbellied girl away.
"Show me the money!" (Jerry Maguire, 1996)
Cuba Gooding Jr.'s Oscar-winning performance as an ambitious pro football player revolved around this quote, which is probably one of the more popular sayings on this list, though it's maybe not as popular in the year 2009 as it was in the mid-1990s.
"Do I make you horny?"(Austin Powers: International Man of Mystery, 1997)
So many Austin Powers' catchphrases and so little time! From "Shall we shag now, or shall we shag later?" to "Yeah, baby, yeah!" to "Groovy, baby," the list goes on. But this one said in a thick British accent (with no pronunciation of the "r") may be the most catchy.
"You are the cheese to my macaroni." (Juno, 2007)
Diablo Cody's adorable dialogue is what makes this twisted prego-teen romance so lovable. This is the ultimate declaration of unconditional affection and the new cool way to say "I love you."
"Why so serious? (The Dark Knight, 2008)
Heath Ledger's Joker had a soft spot for dark jokes, though this one was delivered with especially perfect irony to Gotham's police commissioner (Gary Oldman). You could use this one when someone's getting on your case and you want to creep them out. Smearing red lipstick across your face would help get the point across.