Most celebrity-backed tech commercials of the 1980s were pretty terrible. These 10 were pretty awesome. Or at least, in some cases, awesomely terrible.
10. Dick Cavett for Apple
Why would such a bright guy ever sign up to portray himself as a sexist throwback from the 1950s?
9. Jack Black for Atari's 'Pitfall'
A comedic legend in the making. And in a pith helmet.
8. King Kong Bundy for Headstart Computer
You can just picture the pro wrestler putting emphasis on a different word with each take. He obviously settled on "unsuspected."
7. George Plimpton for Intellivision
Truly one of the strangest endorsement partnerships of all time.
6. Phil Hartman for 'Ice Hockey' by Activision
I'm sorry, I mean "ICE HOCKEY BY ACTIVISION!"
5. Bill Cosby for Texas Instruments
What can I say, the man makes a computer about as exciting as a Pudding Pop.
4. Alan Alda for Atari Writer
The Atari: So powerful it can make the typewriter obsolete and rewrite the Declaration of Independence.
3. Kevin Costner for Apple
Costner seems to work about as hard at the office as he does in his movies.
2. William Shatner for the Commodore Vic-20
Admit it, when he rub-taps the keyboard with those two fingers, you've never wanted to be a Vic-20 so much in your life.
1. John Cleese for Compaq
When every other computer claims to be the best ever, you might as well just hire John Cleese to scream about how yours is heavy and comes in a nice box. And then kill a guy.
